Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. The following steps describe how each element must be sequenced to develop an evolving and deepening consumer relationship. Your personal branding will often come through best on your social media profiles. You'll also notice he uses the same font on all his pages. Nonetheless, Lolly has managed to make a pretty big name for herself. Which are the passion brands? Denise Duffield-Thomas is another example of exceptional personal branding. A strong personal branding example can be more than a stunning and expensive website. Here are other examples of instances that can materialize in a passion for society: Advocating for social issues. Aren't household celebrities the height of personal branding? 1) They sought out brand representatives amongst students and young people, to introduce the brand to their friends at Red Bull parties. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. Some important steps to establishing a personal brand include: Consider starting a personal blog as a way to connect with your audience and boost your personal brand. This is about being genuinely interesting and engaging, being a brand that people want to talk about, gossip about, and share with friends. Great design engages. That's basically how Louise Pentland started out. However, it's not just dull product images with dull CTAs. First tease, then please! He is active on YouTube and Twitter, showcasing his image and sense of humor. She guest writes for a long list of different publications, speaks at several functions a year, and posts consistently on social media to keep her name fresh in the minds of her audience. Additionally, this often encourages connection because it's more inviting, such as in this example: "Hey there, I'm Samantha. Brand monoliths dont live and grow. Get inspired by other brands. It can be hard to know where to start with your personal brand. Work the Worldview, not Age, Race, or Gender. In comparison, Tony focuses less on appealing logos and choosing color schemes, but that's fine because it fits his market. Richard Branson is an interesting case. Im The Mary Poppins of CX/UX. There's nothing like a little market research to see how your brand will perform. Our vocabulary and our humor are shaped by an insiders sensibility to marketing and the co-dependence of the brand/consumer liaison. By doing this, Pat didn't have to brainstorm the perfect catchphrase. We truly believe we can eliminate the third most wasteful . This is one of the personal branding examples where you can see a personal brand develop alongside a business brand. Choosing your brand colors requires a bit of thought as different colors can invoke a certain response from your audience. You need to distill your message to a selection of a few very concise and memorable words that tell the story of your brand. Another thing Pat does to market his brand is to use social media to engage with his audience. Humans are innately programmed to respond to other people's faces. What would they do on Sex and the City? 2022 Purple Frog All rights reserved. It's not immediately obvious to a new comer what separates Huda Beauty from other makeup brands on the market. The first half, "father, husband, serial entrepreneur" is a bit overused, but the second half is where he gets your attention. If youre interested in reading more about Passion Brands, two good books on the subject are: Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends about. We cite peer reviewed academic articles wherever possible and reference our sources at the end of our articles. He also has a great catchphrase, "rich life" that he uses consistently to reinforce his brand mission. It might not be a slogan that works in the finance industry or the medical field, but marketing is supposed to be fun. It needs to go a lot deeper. Consider these personal branding examples and what strategies they've used to make their own brands recognizable and relatable. Work published in 11 D&AD Annuals in five creative disciplines. Some inspiration for the younger generation, Aaron Ward started his first eCommerce store when he was just 20. In saying this I dont mean that companies should hire a bunch of twenty- somethings to dress in black and ask for your product by name in clubs. This is a great post! Let them in. Employers want to hire people who have energy. NikeBrand Tagline. 12 Christmas Email Examples For You. One rule I learned is that you dont create a brand the people do. 1. So lets take a look at how Red Bull got to where it is today? A Nigerian author, Luvvie also uses her website to showcase her talents. B) Learning and Growing. Journalling. Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. Published: Prometheus Books, 2009. Your personality is what makes you unique and authentic. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. We just want to get our hands on it. 3 Ways to Build A Strong LinkedIn Content Strategy Today, Content Planning: The Key to Social Media Success, Employee Marketing: What Is It And Why It Matters. Your webpage aesthetic says a lot about your personal brand, and depending on your niche, it can also be a great place to showcase your skills. I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. This is an integral pillar of his personal brand. 10 Useful Personal Branding Examples. Denise lives and breathes her brand which, clearly shows throughout her online presence. A great personal brand should resonate with people and clearly state what you can do. How Israel Gaudette Makes $30k/Month Using His Own Tools and Metrics. Another personal branding example that focuses on personal image to build recognition is Luvvie Ajayi. Matthew Kepnes, perhaps better known as Nomadic Matt, is a travel blogger and author. The next option would be to talk about a cause that motivates you. "I grow companies.". There are seven accelerators of Passion Brands, which represent a consumer syntax, a step by step process that marketers must honor and follow with the goal of forging a passion brand. They added something to consumers lives in a completely new way for a brand. Personal branding examples like Tim Ferriss are great because they are like the ultimate guide to building a personal brand. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. The passion brands I studied rarely seem to target consumers in a traditional way, as in women eighteen to thirty-four. 1. If there's one thing you take away from this article, I hope it's to research your niche and make choices that will appeal to your target demographic. Professionals are embracing social media to share advice and unique insights about their industry. Follow them while they shop. In addition, Ramit has a unique approach to what being "rich" means and has developed a laid-back tone in his content that appeals to many people who find worrying about finances stressful. Passion: Committed in heart and mind. In my book Passion Brands, the leading passion brands identified in our research for their life force engagement include: Apple, Sony, American Express, Starbucks, Folgers, Target, Nordstrom, Craigs List, Whole Foods, Toys R Us, Camel, Absolut, Kraft, Cadillac, BMW, Acura, Infiniti, Jeep, and Arizona Iced Tea. Think about which ones resonate with you and use them as a springboard for your own answer to this question! How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. "Devourer of buffalo wings," is just one, others include "lover of dogs named Gizmo," and "adult fan of lego." He built his personal brand by showcasing his passion and personality across social media, through speaking engagements, and tv appearances. To market yourself, you need a personal branding strategy. Developing your personal brand is something that you should spend a good deal of time considering - especially when creating a personal website.. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. Her webpage is visually appealing, there are lots of calls to action and pictures of Marie herself, and the whole thing is really clean and easy to navigate. So, get out and watch people in bars, malls, grocery stores, movies, sports events, regardless of the category youre in. Think of it as your catchphrase a tagline or slogan for marketing yourself! You can see that social media is a very important channel for him to get his brand out there. Using video as part of your strategy can help you tell a visual story of your brand that engages your audience. His Twitter account was named one of Mashable's top 5 "must-follow" accounts for entrepreneurs alongside Richard Branson and Jack Dorsey. Seekprofessional input on your specific circumstances. The ability of the consumer to have it my way is a tremendous engine of ownership. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. Want expertly crafted content to help refine your marketing, social selling, and recruiting strategies? Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. The topic of passion brands is particularly important to consider in difficult economic times. In this blog, Passion Brand, he provides insight, tips and opinions so you can learn what works and how to succeed. Framing your story and improving your position in the market, HubSpot implementation backed up with strategic insight, Learn how to shape sales and marketing strategies and make your company remarkable, Random thought on business, marketing, sales and life on walk in the countryside open_in_new. To connect with his readers, Ramit Sethi adds a few personal touches to his web design, such as his signature under his logo and his image on the homepage. The values, name, and imagery associated with a business and the service or products it sells. Co-author, Creating Passion Brands: how to build emotional brand connection with consumers. The man behind I Will Teach You To Be Rich built his personal brand by delivering consistent quality content that appealed to his audience. It will help with networking, gaining trust within your industry, and standing out from others in your field. 03. Marie has built a wildly successful personal brand by implementing some great tactics in her marketing strategy. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. 1. The easiest way to answer the question What is your Passion? is to simply state the thing you think about most. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. When we are immediately rewarded by scrolling just a little, we want to scroll more to see what else we find. This field is for validation purposes and should be left unchanged. A unique view or approach that sets them apart from others. This is a pure expression of the art of travel," declared Patrick-Louis Vuitton, Head of Special Orders at Louis Vuitton. So when we visit a personal brand website, we are expecting to see a face. What is Creative Copywriting? "Master every area of your life." Bloggers, Twitters, Fans are now stakeholders and no longer observers. Consumers respond to clever, intuitive products. How to Start a Vending Machine Business: 8 Key Steps For Success, Upwork Scams: 7 Tips To Help Avoid Them & Protect Yourself, How To Start A Painting Business: 12 Steps To Build a Successful Business. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. Corporate involvement in Social Media revolves around fostering consumers passion of the brand. Tim ticks many boxes for how to build your brand successfully, and it's useful to see what that looks like in real life. 10 Bold Personal Brand Statement Examples. In addition, a lot of Tim's following is thanks to his hugely successful podcast, The Tim Ferriss Show, but he also regularly posts on his blog. Did I put my email address in to find out? Plus, he has an image of him and a dog. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Refine your brand strategy. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. And What Are 5 Skills You Should Learn For Success? For example, if you want a job at a Veterinary office, then showing your passion is animal welfare makes perfect sense. Like many other personal brand examples, his authenticity is crucial to his success. RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? This works well as it immediately encourages people to scroll. Across all of his social media pages, you'll find some reference to unicorns, all thanks to his powerful brand statement: "Be a unicorn in a sea of donkeys.". Yes! MakeUp Eraser. A highly sought-after leadership coach in the executive world, Lolly Daskal was crowned "The Most Inspiring Woman in the World" by the Huffington Post. Once people have become passionate about your brand, it takes true passionistas to ensure that the brand continues to grow and evolve in exciting, relevant ways. A secondary benefit is that you could demonstrate that your values are consistent with the values of the workplace. Regardless, people love dogs, and even though dogs have nothing to do with business, the image makes Tim more familiar and lets people relate to him better. When you compare his first video for WineLibrayTV to episode 1001, you see the exact same setup and casual approach. I'd suggest reading more about color psychology to find a color that works well for you. Using multiple fonts on the same page can also help create visual interest. 1. From humble beginnings working in his father's liquor shop, Gary has since grown that business into a multi-million dollar empire. 1. But Huda proves it can be effective for products-based businesses as well. I would argue that a clear brand statement is missing from Huda's brand strategy. Tim is an American entrepreneur and author who, if you haven't heard of, you should have heard of. This may only work well because he's so established, but if done well, this is a great way to generate interest in your personal brand. Read more on is YouTube social media and find out how to leverage the platform for your own needs. Thanks to a hugely successful Netflix series called "Tidying Up with Marie Kondo" in 2019 and the follow-up "Sparking Joy with Marie Kondo" in 2020, the catchphrase became cemented in the minds of viewers around the world. From brand colors to brand statements, there are many different ways to make your personal brand unique and appealing. Dont take your consumers or their passion for your brand for granted. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. The North Face (3) The North Face is another brand that has adopted the Explorer archetype. What is YZYSHDZ? This makes for a strong personal brand statement because he's not just saying that he assists in the growth of companies. The opportunity that a brand passion creates is the opportunity to conscript willing and enthusiastic consumers to spend their financial and social currency on those brands, exhorting friends and family to follow suit. In addition, Neil uses orange as his primary brand color and keeps that consistent across all of his platforms. Like Neil Patel, he isn't afraid to show his face and share a bit of his personality to connect with his audience. She is dedicated to providing accessible information to people looking to work online and build a lifestyle that suits their needs. Creating Passion Brands: How to Build Emotional Brand Connection with Customers. Nicholas Griffin helped over 500 companies in 92 countries harness the power of customer experience to deliver success. Now its time to craft your own. His website lacks almost any information, links, branding, etc. He stands out from the crowd by distancing himself from the expected. He doesnt use buzzwords. Participating in city halls and community forums. I don't know. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! You can try to transmit some ideas, but finally the people decide what the brand represents. They will try to get it if they think someone else knows or has something they don't. Building a strong personal brand is important for any freelancer or entrepreneur to engage with their audience and build brand awareness. Her personal brand took a major hit when she was convicted of felony charges in 2004. The company treated its employees as partners, fostering their bond and self-importance. It is a brand of outdoor clothing and equipment for hiking, camping, skiing, and snow sports. 1. Voting in local, state and national elections. If there is one lesson to take away from these personal branding examples, it's that content should always be an important part of your marketing strategy. Cite this Article in your Essay (APA Style), Privacy PolicyTerms and ConditionsDisclaimerAccessibility StatementVideo Transcripts. That, coupled with a fun color scheme, effectively gets you excited about Marie without even really having to read very much. The result: personalized and accurate campaigns, enhanced product development, and much more. It would be remiss to talk about personal branding examples without bringing up Marie Forleo. Theres a joy in a well-designed idea that can trump other performance features. Below are some examples of passionate behaviors that you can peruse to get an idea. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. When she first started uploading videos she didn't have a website, she focused solely on social media. While this may be true, you might need to dig a little deeper. His approach to business is very down to earth, and he doesn't censor himself, so whenever you hear him speak or watch one of his videos, he comes across a bit like an old friend. Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage. More often, they identify shared values about the world and how it works and then illustrate how the brand also shares in that vision. Contributor to Marketing and Market Leader. As a product manager I have to wear different hats every day and I excel at working cross-functionally. But it's one of the most popular in the world, and when you Google "Seth Godin," it's the first thing that comes up, even before his personal website (which is a little nicer to look at). They dont want to employ people who are low-energy and can barely think of something they like to do in their spare time! It wasn't until after her name became recognizable that she launched her website. If your brand is driven by a single big, hairy, audacious goal, make that goal your mission. New York One Show Gold winner. Feeling inspired by those personal brand statement examples? Nintendo's Vision Statement "Putting Smiles on the faces of everyone Nintendo touches." Sony's Vision Statement "Our vision is to use our passion for technology, content, and services to deliver kando, in ways that only Sony can." Nvidia's Vision Statement I'd easily argue that personal branding examples with a concise and memorable brand statement are that much stronger. The goal of a brand's tagline is to convey the brand's spirit in the shortest way possible. Self-proclaimed "serial entrepreneur" Gary Vaynerchuck is another great example of strong personal branding. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. Noticeably, however, her website lacks an "About Me" page. Sign up for our newsletter and get a copy of our Personal Brand Starter Kit. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. One of the most common passion examples presented in job interviews is: "I'm passionate about this job - so give it to me!". They know what is in the DNA of the brand and how far they can and should go without putting their genetic code at risk. In this blog, Passion Brand, he provides insight, tips and opinions so you can learn what works and how to . From our perspective, back in 2014, this was a smart move. On the other, it encourages readers to watch her videos and check her social media to find out more. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. And they followed this up by creating their own extreme sport events some more serious than others. While this may be true, you might need to dig a little deeper. A bit of a fun one to look at is Martha Stewart. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. As an Amazon Associate I earn from qualifying purchases. Remember when you are building your own brand to capitalize on every opportunity to showcase your skills. People don't like to feel left out. We don't call. One thing that Kanye does consistently is go against the norm. Two Critical Metrics For Launching New Products, Key Learnings From A Mismanaged Retail Brand, How Brand Mismanagement Destroyed An Icon. Gaming Vision Statement Examples. Wisdom. His website contains helpful travel tips, destination guides, and tricks for getting travel deals. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. This creates a sense of cohesion between his website, his YouTube, and other social media accounts and helps his brand become more recognizable. When pressures mount on companies bottom lines, they typically look first to the expense side of products, both in their development and marketing. Passions can be innate or can be developed with time. Jasper AI / Jarvis AI Review: Is It The Best AI Copywriting Tool? Real engagement comes from mutating because youre responding to the beat of the people who love you. Author: Kate Newlin. It acts as a mission statement for his career and what he values. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Accountability: If it is to be, it's up to me. 2) They projected a brand mentality all about seeking extreme experiences. About The Helpful Professor Sure, it's a silly statement to make, childish even, but it gets his message across and is memorable. People may like or dislike this brand, but underestimating its role is impossible. We'll look at some personal branding examples to understand a personal brand and how to build one successfully. Your email address will not be published. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. All articles are edited by a PhD level academic. Showcasing the power of a strong personal branding statement is none other than Tony Robbins. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). Bluehost vs HostGator: Which Is The Better Hosting Provider? When talking about your passion for a hobby, your goal should be to demonstrate that you have drive and purpose. Try to talk about passions that are not only true passions of yours, but talk about them in a way that demonstrates your initiative, work ethic, and moral values. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. It's a lot to take in, but luckily, we've compiled some personal branding examples for you to read on and learn from 10 individuals to inspire you to start your own branding journey. Way to appeal to your market Marie, we text. You'll also see him all over his site, social media, and videos on YouTube. Passion brands have a heritage and they respect it. Example 8. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP United Kingdom. Starbucks, the most successful coffee chain globally, does a pretty great job in creating a strong community and work culture among their employees besides making the best innovative beverages. Required fields are marked *, This Article was Last Expert Reviewed on October 23, 2022 by Chris Drew, PhD. Notice that you are one of them. People can tell when you're being inauthentic and will be put off. Many people in the marketing world know Larry Kim as the unicorn guy. However, for credibility, having a website is also important. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. 21. But this is just the beginning. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Collaboration: Leverage collective genius. Thus, it is . His brand statement is unique because it's personal. Creating a personal brand statement that shows your personality can showcase that you're both grounded and confident. Before that, her brand was built up on this image of your typical middle-class American woman. Luvvie also uses fun play on words like "LuvLetter" for her newsletter to help show her personality online. Whether you have already tried branding yourself and need some tips on how to succeed or are looking to get started building a strong personal brandhere are some things to keep in mind when developing a personal branding strategy: When it comes to successful personal branding, nothing is more important than just being yourself. Additionally, Simon is super active on YouTube, a great social media channel for personal brands. When we don't, we go looking for one. Here are a few lines of brands that fall under the Apple master brand and . Chanel (2) The second example is Chanel, a luxury brand that specializes in luxury goods for women. After all, what would a writer's website be if it was poorly written? Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. You would want to show that your values are consistent with a good employee (i.e. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? Using materials that are safe for the environment. You may or may not have heard of his various associations like Crazy Egg, Hello Bar, or NP Digitalbut you'll have heard his name. The mission: MakeUp Eraser is dedicated to creating the most sustainable makeup removal product in the world by using only the most accessible resource available: WATER. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. Learn more about our academic and editorial standards. Learning new skills (here's a list of 300+ educational websites) Practicing. Author: Helen Edwards and Derek Day. Seth was inducted into the Direct Marketing Hall of Fame in 2013 and, in 2018, he was inducted into the Marketing Hall of Fame. Researching the passion points themselves (and matching your audience to the data) tells you why . For the past 15+ years, I have been . So, with the slogan " Never Stop Exploring ," they are basically all the after-school activities that a typical Explorer consumer does. This doesnt mean they are old and stogy, just that they know how their personality can legitimately evolve. Sujan Patel. This Christmas email example by Marks & Spencer is ideal for early Christmas shoppers looking for the perfect snuggly knits. Engaging video. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. People have a passion for Coke, not because of their ads, but because it appeals to a core audience in a way that reinforces . Discovering travel at the ripe age of 23 and derailing his whole life to pursue something he was passionate about. Simon also uses orange (you'll notice it's a popular choice for upbeat brands) as his brand color. Self-proclaimed "serial entrepreneur" Gary Vaynerchuck is another great example of strong personal branding. Let's go. Her webpage also features her face and bright, engaging colors to attract people. Granted, this has become more and more extreme in recent years, but even from the early days ofThe College Dropout, Kanye has pushed boundaries. Consistency is another thing that is key to building a strong brand. He's also employed a few digital marketing tricks, like a strong brand statement that addresses exactly what his audience wants to know: "Travel smarter, cheaper, longer." Since starting, consistent content has always been key for Matt to grow his following. Additionally, he showcases some of the big brands he has worked with, like Red Bull and Spotify. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. Interesting article, I think buzz marketing should be the first and last thing when you want to create a brand. Larry Kim is an example of how building your personal brand can in turn help boost your businesses. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Obviously. So it's probably pretty reasonable to take a few marketing tips from the master himself. Normally you'd see a box to join an email list, or a contact us form, but she's got a little emoji and a phone number to text. Dr. Chris Drew is the founder of the Helpful Professor. It also just comes across as a lot more personal. Another marketing strategy he uses often is mystery/intrigue. The billionaire is probably best known as the founder of the Virgin Group (Virgin Airlines, Virgin Mobile, etc.). ISBN-13: 978-1591026877. When you think of personal branding examples, it's easy to jump to icons like Oprah or Adele. However, the relationship of brand passion to . Learn tips on how to write your own About page. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. You decide. If you didn't spend 2019 asking yourself if half your personal belongings "spark joy" in your life, you were living under a rock. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Where Gary really succeeds with his branding is authenticity. Often, a personal brand will be successful when they incorporate these three things: If you have anything to do with online marketing, you've heard of Neil Patel. 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